Getting More Sales!

It really hard to find new ways to market your merchandise and get more sales.  I find it really hard in so many ways.  The one thing that has started to make a real difference is my branding and what do I mean by branding.  Branding is what makes your merchandise stand out from all the rest and gets noticed.  Branding also is your identity in the massive hand made market place.

So how do you come up with your brand well think of those places you recongize right away like McDonalds, Target or Old Navy.  These are all brands and so you need to come up with you own orignial brand.  Mine is Crafty Nana's Corner how I came up with that was I was thinking of the items I make mostly my hand knitted and crochet items I remember when my grandmother and mother use to crochet and now that I am a grandmother and my grand kids call me Nana I thought Crafty Nana's was a great brand for me and adding Corner gives my brand a wider range of crafts I do including my jewelry line.

So its important to take some time and think about your craft or art and give your brand a unique name that can only describe your craft or artwork.

Kim Hermann